Japanese women are beautiful, says Shiseido
Japanese women are finally getting over their "gaijin complex" and are developing self-confidence, according to a Mainichi Shimbun article. Evidence? The enormous popularity of the new shampoo by Shiseido,
Rich with camellia oil, which Japanese women have for centuries used to care for their hair, TSUBAKI (camellia in Japanese) debuted this spring, and quickly rose to the position of the best-selling shampoo in the country. The white letters on the black sticker say: "THE JAPANESE WOMEN ARE BEAUTIFUL." Interestingly, this is the first time in years a shampoo product by a Japanese brand knocked the LUX SUPERRICH shampoo sold by Uniliver off the best-seller position.
The Tsubaki TV commercials feature six of the top Japanese actresses, including Yukie Nakama, Ryoko Hirosue and Takako Uehara, while foreign actresses have always endorsed Lux Superrich. The current face of Lux? Jennifer Lopez.
Mainichi quotes a commentator by saying that the new confidence ("the beauty of Eastern Asian women is an international standard") is emerging.
The other thing I noticed lately? Their natural black hair is back. Two years ago everybody (well, except for me) had chapatsu, or brown hair.
Mainichi quotes a commentator by saying that the new confidence ("the beauty of Eastern Asian women is an international standard") is emerging.
The other thing I noticed lately? Their natural black hair is back. Two years ago everybody (well, except for me) had chapatsu, or brown hair.
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コメント
- Tsubaki
- My mom brought TSUBAKI all the way from Japan to US, saying this is the hottest shampoo in Japan now.....I didn't believe it but now I do, after reading your article. I should definately try it today.
- tsubaki by shiseido
- I currently live in Japan. I have never used a shampoo or conditioner like this. I LOVE my TSUDAKI by Shiseido. I don't think I will ever use another shampoo again. My hair feels wonderful and smells wonderful. Even after a workout and sweating and hat hair, it's easy to brush and still feels GREAT!! I have kinky frizzy american hair that is hard to tame. This stuff does it and it smells SOOO good. I hope that I can find this back in the US. If not I WILL be ordering it.
