Japanese women are beautiful, says Shiseido


Japanese women are finally getting over their "gaijin complex" and are developing self-confidence, according to a Mainichi Shimbun article. Evidence? The enormous popularity of the new shampoo by Shiseido,

Rich with camellia oil, which Japanese women have for centuries used to care for their hair, TSUBAKI (camellia in Japanese) debuted this spring, and quickly rose to the position of the best-selling shampoo in the country. The white letters on the black sticker say: "THE JAPANESE WOMEN ARE BEAUTIFUL." Interestingly, this is the first time in years a shampoo product by a Japanese brand knocked the LUX SUPERRICH shampoo sold by Uniliver off the best-seller position.

The Tsubaki TV commercials feature six of the top Japanese actresses, including Yukie Nakama, Ryoko Hirosue and Takako Uehara, while foreign actresses have always endorsed Lux Superrich. The current face of Lux? Jennifer Lopez.

Mainichi quotes a commentator by saying that the new confidence ("the beauty of Eastern Asian women is an international standard") is emerging.

The other thing I noticed lately? Their natural black hair is back. Two years ago everybody (well, except for me) had chapatsu, or brown hair.






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