Japanese women are finally getting over their "gaijin complex" and are developing self-confidence, according to a Mainichi Shimbun article. Evidence? The enormous popularity of the new shampoo by Shiseido,
Rich with camellia oil, which Japanese women have for centuries used to care for their hair, TSUBAKI (camellia in Japanese) debuted this spring, and quickly rose to the position of the best-selling shampoo in the country. The white letters on the black sticker say: "THE JAPANESE WOMEN ARE BEAUTIFUL." Interestingly, this is the first time in years a shampoo product by a Japanese brand knocked the LUX SUPERRICH shampoo sold by Uniliver off the best-seller position.
That's right. Something I've been waiting for since last year, when I read a People magazine article about that Dove's Real Beauty campaign with non-model models. I heard then that they were going to extend the campaign to my town. Finally, we were going to see "realistic" models in Japanese ads!