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Where The Pretty Boys Are

(this article first appeared in the february 9, 2004 issue of newsweek international)

My friend Ako, visiting for the holidays, noticed immediately. The scenery in Tokyo has improved considerably over the past year. Particularly in the service industry. At designer shops, cafes, restaurants and even bookstores, she found more youthful male sales clerks, waiters and helpers than ever before, all more attractive than ever before. Our waiter at a trendy coffee shop in the posh Harajuku district was so divine that we had trouble focusing on the menu. "What happened?" she wanted to know.

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