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Are We Missing the Points?

(this article first appeared in the november 10, 2003 issue of newsweek international)

When it comes to shopping, my friend Masako sets high standards. She's a Gucci girl, to put it bluntly. So what's she doing in this tacky, inconveniently located Tokyo shopping center? She buys bread that's too soft. And heavy books that she could easily get closer to home. "I am a slave of the point card," she explains a little sheepishly.

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